Messages in this thread |  | | Date | Fri, 01 Sep 2000 20:57:26 -0700 | From | Stephen Satchell <> | Subject | Re: Press release - here we go again! |
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At 04:15 PM 9/1/00 -0700, you wrote: >And if got lost. That should tell you something. Perhaps something like >" *Advanced interface support for USB, FireWire, and AGP!" > >Then place any expostulatory text indented under that as complete sentences. >This treates the bulleted items as "titles". Your target audience dispises >incomplete sentences and clunky grammar. (And do rest assured that folks >like Jerry Pournelle have posted some REAL clunkers, worse than anything >you did) on BIX for our chuckles.)
Interesting juxtaposition, Dow. Your suggestion includes a bang (exclamation mark) and then you mention the most vicious bang-hater I've ever run into, Jerry Pournelle, in the next paragraph. Whatever will you do next, Oh Emoticon Person? :)
(This is a VERY serious thing -- one sign of an amateur press release is The! Excessive! Use! of! the! Ballbat! Character! -- I know columnists who stop reading and start scanning for exclamation marks when they encounter the first one. Because all too many poof-piece writers place the bang in the headline, that means the entire release is ignored. I remember when I was including some C code in an article I was writing for a magazine; the editor said to take out all of those bangs! It took 10 minutes with a copy of K&R to show him that the exclamation marks were operators, not emphasis. <sigh>)
Satch
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