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SubjectRe: *** draft 4 - press release ***
On Wed, 20 Jan 1999, Ed Lang wrote:
> * With Y2K compliance, and new Euro support, Linux 2.2.0 is ready
> for the next millenium.
>
> [COMMENT - AFAIK, Linux has always been Y2K compliant. I hesitate to change
> this though, as it isn't quite as bold and punchy as what we have at the
> moment.]

How about:

* New Euro support and a tradition of Y2K readiness positions Linux 2.2 as
an international operating system ready for the new millenium and beyond.

Gack. Marketspeak. Shoot me now. Hmm, waitaminute. What does Euro support
-mean- anyway? We're abbreviating too much...

> * Compatibility support for reading BSD and NT filesystems. Easy
> access to documents stored on NTFS-format disks will facilitate
> the upgrade from legacy NT systems to Linux.

Sounds a bit too techish still. How about:

* With compatibility for BSD and Windows NT filesystems, Linux 2.2 helps
you leverage your existing UNIX and NT data today, and provides you
with a strong upgrade path from your legacy Windows NT systems tomorrow.

> Advanced technical users are already using this update, available
> from the Internet. Linux vendors will begin shipping fully integrated
> systems using the new kernel in March. Business users will be
> able to obtain the update on CD-ROM distributions. For the adventurous and
> eager, Linux 2.2 is available for download from the Linux Kernel Archive
> <http://www.kernel.org>. Users are encouraged to chose a local site from the
> list of servers mirroring the Linux Kernel Archive, to help reduce the strain,
> as many thousands of current Linux users are expected to rush to download it.
>
> [NOTE - I mentioned a site (kernel.org) which could be quoted, so that people
> who aren't geeky enough to know what the exactly all this is about, but are
> game to give it a try, can. However, I feel somewhat apprehensive about
> mentioning that it may be congested and slow. Any thoughts?]

Your wording seems perfectly tactful to me, although I'd probably slightly
rephrase it as:

For the adventurous, Linux 2.2 is available from the Linux Kernel Archive
<URL:http://www.kernel.org/>, and users are encouraged to select the
mirror nearest them to ensure the fastest possible downloads.

Always mention a negative idea in a positive light. :-)

> According to Cohen and Valloppillil of Microsoft, Linux "poses a direct,
> short-term revenue and platform threat to Microsoft, particularly in
> server space. Additionally, the intrinsic parallelism and free idea
> exchange [of Linux] has benefits that are not replicable with our
> current licensing model." They also note that "Linux has been deployed
> in mission critical, commercial environments with an excellent pool of
> public testimonials."
>
> Valloppillil has been impressed with the quality of Linux, and the open
> source model it was developed under, stating "Linux represents a
> best-of-breed UNIX, that is trusted in mission critical applications,
> and - due to it's open source code - has a long term credibility which
> exceeds many other competitive OS's."

Ack, bad. Always attribute clearly, and the quotes above are slightly
mis-quoted. Let's keep our stuff as correct as possible, and let the media
mangle it. ;-) Here's a revision suggestion:

Josh Cohen and Vinod Valloppillil, in a competitive examination of Linux
issued by Microsoft Corporation, wrote that "Linux represents a best-of-
breen UNIX, that is trusted in mission critical applications, and - due to
it's open source code - has a long term credibility which exceeds many
other competitive OS's."

Valloppillil goes on to say, in an analysis of the Linux development
process, that the model Linux uses "poses a direct [...] platform threat
to Microsoft, particularly in the server space. Additionally, the
intrinsic parallelism and free idea exchange in [open source software] has
benefits that are not replicable with our current licensing model." He
continues, stating that "Linux has been deployed in mission critical,
commercial environments with an excellent pool of public testimonials."

> Microsoft Netherlands' spokesperson Aurelia van den Berg commented on the
[...]
> [COMMENT - Should we ask for permission to use this quotation? I assume that
> all the Halloween documents are GPL'd, but that still doesn't seem to clarify
> what permission we need to quote quotations from it.]

Freedom of the press. She stated it, without making any request to keep it
"off the record" until after it had been published several times. A bit
too late, I do believe. IANAL. Someone should ask a legal counsel about
this.

> Linux is a trademark of Linus Torvalds. PowerMac is a trademark of
> Apple Computer, Inc. UltraSPARC is a trademark of Sun Microsystems Inc.
> Alpha is a trademark of Compaq corporation. All other trademarks and
> registered trademarks are the property of their respective owners.

Another one worth slipping in there, for completeness:

Open Source is a trademark of the Open Source Initiative.

> [COMMENT - For this next section, I propose we also include the names of the
> sites. It will clarify some (www.li.org is an example), and just make others
> easier to refer to.]

Absolutely. Just leaving URLs there isn't really very handy. Also
deperately needed here are non-Internet press contact points. Addresses
and phone numbers especially. I'd suggest Linux International, if they're
willing to take the brunt of it.

> Open Source Organisation (?) http://www.opensource.org/

"Open Source Initiative", or OSI.

> Apache WWW Server (?) http://www.apache.org/

"The Apache Group" appears to be the name they use to refer to the team,
and "The Apache Project" is the title the use for referring to the
initiative. Not sure which is more appropriate for a press release.

> SAMBA http://www.samba.org/

Their press release for Samba 2.0 refers to them as "The Samba Team".


(As an aside, is anyone else rather impressed with how well this press
release is shaping up? Even press statements and literature seem to do
well from an open development model...;-)

--
Edward S. Marshall <emarshal@logic.net> [ What goes up, must come down. ]
http://www.logic.net/~emarshal/ [ Ask any system administrator. ]

Linux labyrinth 2.2.0-pre7-ac6 #2 Sun Jan 17 14:41:45 CST 1999 i586 unknown
10:05pm up 1 day, 6:40, 5 users, load average: 0.00, 0.00, 0.00



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