Messages in this thread | | | Date | Tue, 28 Jul 1998 17:58:12 -0000 (???) | From | Meino Christian Cramer <> | Subject | Re: Is the boot logo politically correct? |
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Hi!
IMHO it is not that important to think about, what it right or wrong about this or that boot logo.
Of importance it is only, what COULD people think about this or that boot logo. It is completly without importance whether these thoughts are right or wrong.
It is a kind of public relations (wrong word? sorry...). The german "multiuser/multitasking magazin" "iX" reports, that the german organisation of physician ("Deutsche Aerztekammer" -- don't know the exact word...sorry again ;-) will recommend LINUX for "fragile data" savings and backups instead of Lost Downs NT...
If I think of a doctor booting Linux on his PC watching a Penguin with a beer in its hands...
Nothing against Pengos with beers -- but I think we have to distinguish between a macot and a brand mark, which has to be more "serious" .
People first LOOK before THINKING.
Windowns wins MARKETs with a colored something. It stands for ... NOTHING, it is saying nothing. That's why people buys Windowns thinking of it as of a colored something with does nothing .. sorry ... it DOES crash...I forgot... ;-)
People, who do think more or even twice, have their doubts about Windowns.
Ok, if we want to win markets also -- more in a logical than in a commercial way -- we should have something which is as much as possible NOT offensive, regardless the fact, that people could be too sensitive or even wrong in being offended by a beer drinking pengo. It doesn't matter. Those people possibly do not install Linux.
Or in short: We should have a brand mark (and use the pengo as mascot) which satisfy as much people as possible, so that as much people as possible would decide for Linux.
I am interested in comments ;-)
KEEP HACKING! meino
---------------------------------- E-Mail: Meino Christian Cramer <root@solfire.ludwigsburg.netsurf.de> Date: 28-Jul-98 Time: 17:58:12
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